Elizabeth's family heritage is deeply rooted in British retail, serving as a cornerstone of their enterprise since 1884. Her academic achievements, including a 2.1 in Business & French from the prestigious European Business School, paved the way for a career in Corporate Finance. With a specialisation in oil and gas, Elizabeth's impressive tenure leading the private banking desk for an Executive Search firm in the City enabled her to spearhead the growth of the business in London, Switzerland, and the Middle East.

In response to the turbulent market conditions following the 2008 financial crisis, Elizabeth displayed her entrepreneurial acumen by co-founding Little Emperors, a luxury travel club that has garnered rave reviews and loyal patrons.

Elizabeth's work in the luxury industry is exceptional. Her extensive experience in cultivating lasting relationships between luxury brands and high-net-worth individuals is unparalleled. Elizabeth has demonstrated her aptitude for creating innovative opportunities for collaborations and partnerships across a diverse range of sectors, including retail, travel, homeware, and beauty. Her interpersonal skills, coupled with her business prowess, make Elizabeth an invaluable asset to any organisation.

Lohralee Astor is an entrepreneur with a background in retail. Raised in a family of retailers with a network of stores across Western Canada, she gained invaluable insights into the industry from an early age. Her eye for fashion led her to Diesel, where she quickly rose through the ranks to become head of Wholesale for Diesel females in Western Canada. There, she utilized her keen business acumen to specialize in sales, product placement, fashion shows, castings, and organization, resulting in a significant boost in sales and revenue for the company.

Moreover, Lohralee's innate ability to connect with clients and her impeccable taste caught the attention of high-end retailers and designers, paving the way for her successful modeling career. Collaborating with prestigious brands such as Diesel, Triumph, and Elle, she graced the pages of the most exclusive publications, including Vogue, Elle and Tatler.

As a multifaceted entrepreneur, Lohralee has also demonstrated her impressive abilities in various fields. She pursued her passion for interior design, training at Inchbald, and completing various residential projects. Additionally, after moving to London in 2005, she studied Nutritional Therapy at CNM, resulting in the publication of her cookbook, "Feeding the Future."

In 2017, Lohralee co-founded Storcx with Elizabeth Sieff, bringing her exceptional business acumen, creativity, and passion for fashion to launch an innovative new company. With her deep understanding of the retail industry, extensive network of contacts, and exceptional skills in sales, Lohralee has played a pivotal role in Storcx's success, driving business growth and forging valuable partnerships with high-end luxury brands.