Storcx Celebrating Women

Storcx Celebrating Women
1st March 2020 James D

The bloom of Spring is soon to grace us with her presence and with this we are naturally drawn to think of birth, renewal and motherhood. We dedicate this edition to women and celebrating the journey they embark on. We have the wonderful Emily Sheffield from Too Much I know News (TMIK) giving her take on women and the news today with the launch of her new app. We will also be talking about the exciting event STORCX is hosting at Annabel’s, Bump Birth & Beyond, the panel of superwomen and what you can expect to learn!


Emily Sheffield is the founder and CEO of #ThisMuchIKnow, a global news community putting genuine engagement at the heart of everything we do, with a mission to power a society that is more knowledgeable, less fearful and is engaging in healthier conversations around the news.

Every day we upload a curation of the days new focused on the issues women care about. Our reporting is concise, intelligent and digestible. We endlessly poll our community and members, ask them their opinion, feed back their views.

 

S: WHAT DID YOU DO BEFORE YOU SET UP TMIK?

ES: Before TMIK, I was the Deputy Editor and Digital Director of British Vogue, plus Acting Editor in Chief. I have twenty five years journalistic experience and began my career at The Guardian aged 22 as a columnist and Features Assistant. I am also a columnist at the Evening Standard and a regular broadcaster on Sky News Newspaper Previews.

 

S: WHY DID YOU SET IT UP?

ES: I set TMIK up because of my own frustrations with main stream media. I felt many big brands just didn’t speak to me anymore; they lacked the dynamism we were seeing elsewhere on social media. They (ie mainstream media) weren’t talking enough about topics I care and others care about – the environment and they talked down to millennial’s, writing them off as snowflakes. Plus the main stream brands felt overwhelmingly middle-aged and white, with nearly all media companies still edited and overseen by men, with women in a secondary position.
I also felt that the way some of the great conversations I was seeing happening on Instagram, at fashion sites like Man Repeller, were pulling their followers into a community and they were really compelling. I imagined applying that to news.
Also, we lost the Brexit Vote and I think that was partly because Remainers did not manage to reach young Millennial’s and that the older Brexit dominated news outlets like the Daily Mail won the day because their middle-aged audience was effectively messaged

 

S: AT THE MOMENT IT IS ONLY ON INSTAGRAM, WHAT ARE YOU HOPING TO DO NEXT?

ES: We want to build an audience on Instagram, it also means I don’t have to raise so much money in the beginning but we are looking to move to an App in the future, which reflects some of what live reporting Stories on Instagram can achieve, plus lots of live talks and debates. But the goals move so fast, we don’t want to promise exactly what we will be doing in three years because we want to remain nimble. Even tomorrow, a new invention for telling stories may sweep everything aside. With all media, the challenge is persuading people you are worth paying for, as media needs money for good journalism and advertising is not a safe model for news companies anymore. Journalists need paying. It is vital for society.

 

S: HOW CAN READERS GET IN INVOLVED WITH TMIK?

ES: Your Storcx members can get involved by downloading our news app ThisMuchIKnow or following us on Instagram @thismuchiknow.news As an organisation we consistently ask your opinion, for feedback and for what stories you want more information on. Many of our followers put me in touch with people who help us, they are extremely engaged and I hope that is because we are not talking down to our readers but saying this is a conversation – our approach is more humble; hence the title, This Much I Know. None of us are all-knowing. We can only try and sift through facts and form opinion on knowledge and experience. And the more voices in that conversation, the better. And we like to drive people to take positive action around the news – we have run huge viral campaigns on fashion sustainability, lessening plastic in your lunch, voting campaigns… We do live talks and partner with other brilliant tech, female founded companies like OLIO, the food sharing app.

 

S: WHICH WEBSITES DO YOU LOOK AT EVERY DAY?

ES: I don’t look at many websites, except if Twitter or a newsletter takes me there. I largely look at Apps I have on my phone and I am signed up to many emails, from media organisations around the world, from the Atlantic, to CNN, to Skimm, Business of Fashion and Al Jazeera.

 

S: WHICH INSTAGRAM ACCOUNTS DO YOU LIKE?

ES: @ManRepeller; @PaperMagazine; @Politico; @TheEconomist; @JessicaYellin (former CNN Chief White House Correspondent); Also @Betches because it’s so funny; @JulieAdenuga (amazing Apple Music presenter on Beats Radio; @GalDemzine and @ABCNews…. I’m also on twitter a lot but it can be a very aggressive place and I have increasingly noticed how many Bots are operating on my feed.

 

S: WHAT WERE THE LAST 3 FAVOURITE BOOKS THAT YOU READ?

ES: I am reading now and have read Joan Dideon’s South and West, stories from her early journalism, Yuval Noah Harari’s 21 Lessons for a 21st Century because it’s important to think about the bigger picture (though I think he is a little negative) and Haruki Murakami’s new book, Killing Commendatore, which I bought in hard back (from my local book store) as the cover design is so beautiful and I have always treasured beautiful hardback books as works of art.

 

S: WHY DO YOU THINK IT’S SO IMPORTANT THAT TMIK INVOLVES WOMEN TALKING TO WOMEN?

ES: The site is not aimed at just women but it is aimed at having global conversations and activating female voices around the globe. I think we often fall into spirals of our own lives because that is what is reflected in the media all around us. There are huge changes here in the UK benefiting women and I do sometimes think that activists for change spin too hard on details here in the West, ignoring the VAST challenges women are still facing around the globe. And it is turning women and men off the feminist message – we need to activate more voices globally and try and help make changes around the world too. Then people remember the fight is far from over for equality. Only last year, Dr Denis Mugwege received a Nobel prize for his work helping women who have been brutally raped in war, as rape is still used as a weapon in wars all around the world. He lamented only recently that the world media and world leaders did so little to help. And if we think how much news was given to Weinstein. It deserved attention and change but there are also many other horrendous attacks on women around the world and it is our job in the media to keep those stories in the news to help force change.

 

S: WHAT ARE YOU LOOKING FORWARD TO THIS YEAR?

ES: I am close to finish raising the funding for TMIK – something I am immensely proud of as a sole female founder – so we can now power charge forward and deliver even better discussions around the vital issues we talk about every day.

 

S: WHAT IS THE BEST GIFT YOU HAVE RECEIVED?

ES: My mum gave me a Rolex watch, it meant a lot to me as it was once hers.  She also said some touching words upon giving me the watch and I am reminded of them whenever I wear it.


STORCX – BUMP, BIRTH & BEYOND

This Spring STORCX and Annabel’s are hosting an exciting breakfast event celebrating women. This riveting Q&A breakfast with a panel of super women including Samantha Cameron, Marina Fogle (The Bump Class/The Parent Hood), Lily Simpson (founder of Detox Kitchen) and Anna Edmundson (NSPCC), mediated by the utterly unflappable, wonderful Emily Sheffield (Ex Vogue and now founder of This Much I Know) promises to be a fun and informative discussion of the journey from pregnancy and beyond. We want to take this opportunity to tell you a little bit more about our panel.


STORCX
FOUNDERS LOHRALEE ASTOR & ELIZABETH SIEFF

Storcx is the award winning online gifting platform that allows you to club together with your friends to buy presents. It is an easy way to group together and collect money for a mutual purpose or person. Offering tracking of payments and personal sweet reminders
It saves you time, cuts waste and enables the purchase of a more meaningful, luxurious gift that will last, rather than a plethora of small empty items. Save Time, Save Waste, Be Kind, Be Sustainable. #STORCXIT



EMILY SHEFFILED
-THIS MUCH I KNOW “TMIK”-

Emily Sheffield is the founder and CEO of #ThisMuchIKnow, a global news community putting genuine engagement at the heart of everything we do, with a mission to power a society that is more knowledgeable, less fearful and is engaging in healthier conversations around the news.

Every day we upload a curation of the days new focused on the issues women care about. Our reporting is concise, intelligent and digestible. We endlessly poll our community and members, ask them their opinion, feed back their views.

Please download our news app, ThisMuchIKnow on Google Play and Apple store. Find us on Instagram @thismuchiknow.news and sign up to our weekly newsletter of the best reads of the week from around the globe, www.thismuchiknow.news


SAMANTHA CAMERON
-CEFINN-

Samantha Cameron is the founder and creative director of Cefinn, a contemporary womenswear brand based in London that launched its first collection in February 2017. Samantha married her husband David Cameron, former British Prime Minister in June 1996, the brand’s name ‘Cefinn’ is a loose acronym of their four children’s names: Ivan, Nancy, Elwen and Florence. Samantha served as Creative Director at British accessories brand Smythson, from 1997 until May 2010, winning a British Glamour Magazine Award for Best Accessory Designer in 2009.

 


MARINA FOGLE
-THE BUMP CLASS & THE PARENT HOOD –

Co-Founder, with her sister, of the widely acclaimed The Bump Class, and host of The Parent Hood Podcasts, Marina embodies all things maternal and business. Th Bump Class, is not only a book, it is also an ante-natal home for women offering courses: pre-natal, second time around, and first aid. The classes are a must for any expecting mother, while the book works as a pragmatic and honest look at pregnancy, giving pregnant women and new mothers sensible and practical advice on what is to be expected (as well as the often unexpected!) in a friendly and open manner. Host of the Parent Hood podcast, via a series of interviews & discussions, she gives expert answers to the things parents really want to know about, offering professional advice delivered by experts – a world away from Google. So whether your child has reflux, nits or you’re worried about going back to work, Marina has it covered.

 


 

LILY SIMPSON
-DETOX KITCHEN-

Lily Simpson is the founder of Detox Kitchen, author of the bestselling Detox Kitchen Bible and Detox Kitchen Vegetables, and is a mother of three (Fin, Eva and Wilf). Fed up with seeing her work colleagues consuming processed sandwiches and fizzy drinks at their desks, in 2012 Lily and her team set out to show people that healthy food doesn’t have to be restrictive, boring, or tasteless. She spearheaded the healthy food movement in London with the launch of Detox Kitchen, creating a market for home delivery of freshly prepared healthy meals. The business quickly grew thanks in part to its enviable list of international celebrity customers. Now, Detox Kitchen has more than 50 staff, a home delivery service, two delis (with a third on the way), a corporate catering service, concessions at Selfridges and Planet Organic and HQ in Soho. Since the beginning, its mission to get more people enjoying and eating real, fresh food, has never changed

 



NSPCC
ANNA EDMUNDSON

Anna is a policy and public affairs specialist and qualified barrister with twenty years’ experience of working in some of the UK’s leading human rights and children’s rights organisations. Anna has an in-depth understanding of the law and public policy making developed through her experiences in legal practice, leading campaigning and lobbying work at NGOs and policy work at statutory organisations.

We would like to say a HUGE thanks to all of our supporters – we are so excited for you to be part of our event.

 


 

GIFTS WOMEN DREAM OF


 

CHINTI & PARKER
CHOCOLATE SIDE SPLIT WOOL-CASHMERE TRACK SUIT

Every women’s dream of luxury and comfort. Elevating off-duty track suits to chic new heights, this wide leg chocolate-brown pair pf pants, features a side split at the hems revealing a contrast blue placket. The ultimate in off-duty luxury, this flattering ensemble is knitted from a soft blend of wool and cashmere..


£545

 


 

GUCCI
WOOL COAT WITH TOGGLES

What’s not to love about this exquisite coat crafted from black military wool, this coat with tonal leather trims is emphasized by a Horsebit toggle closure—a recognisable Gucci code borrowed from the equestrian world. The Cruise 2020 fashion show sets the stage for a contemporary aesthetic, in a blend of streamlined shapes and distinguished details that speak to the House’s heritage.

 

£2600

 


 

LOUIS VUITTON
NEVER FULL MM

Every girl dreams of owning Louis Vuitton, and what is more dreamy and beautiful than this classic black Epi Leather shopper. The Neverfull MM tote unites timeless design with heritage details. Fashioned from rich, deep-dyed Epi leather with smooth leather trim, this model is both a roomy carry-all and, with the side laces cinched, a chic city bag. Slim, comfortable handles make it a pleasure to carry, either over the shoulder or on the arm.
Classic, chic and exuding elegance, a present that will be remembered and treasured forever.


£1460


 

SPA DAY
AT THE LANESBOROUGH

Crowned England’s Best Hotel Spa 2019 at the World Spa Awards™, The Lanesborough Club & Spa, perfectly positioned between Knightsbridge and Mayfair, is one of London’s most exclusive private members’ fitness and health clubs and spa, offering members and hotel guests access to internationally recognised experts in the fields of mindfulness, fitness, beauty and wellness – with a 360° approach to wellbeing.


No. 1 HYDE PARK TREATMENT
PACKAGE £535

 


 

MARCH EVENTS IN LONDON

 

ST. PATRICK’S DAY
ST PATRICK’S DAY FESTIVAL & PARADE
March 15th

Don’t miss this elaborate show of Irish culture by watching this flamboyant display of floats, design & dance. Starting at midday from Piccadilly passing some of London’s most iconic landmarks. The festival itself in Trafalgar Square showcases performances from top Irish acts and rising stars. You can explore an array of then, browse craft stalls, and tuck into traditional and modern Irish food from the market.

 

CELEBRATING WOMEN
STORCX x ANNABELS BUMP, BIRTH & BEYOND
March 6th

This Spring, Annabels Mayfair in association with STORCX is delighted to announce its first intimate Inaugural Bump, Birth & Beyond Breakfast on the 6th May.

This exciting Q&A breakfast with a panel including Samantha Cameron, Marina Fogle (The Bump Class), Lily Simpson – founder of the Detox Kitchen, and mediated by the utterly unflappable, wonderful Emily Sheffield (Ex Vogue and now founder of This Much I Know) promises to be a fun and informative discussion of the journey from pregnancy and beyond.

 

WORLD BOOK DAY
March 5th

World Book Day on the 7th March is always something to get excited about! Costumes have been pulled out & books dusted off to raise money & awareness for a worthwhile cause at most schools across the globe. Why not continue the fun and make the most of those costumes & money-pool with friends to organize your own WBD party and raise money to continue the mission to give every child and young person a book of their own. It’s also a celebration of authors, illustrators, books and (most importantly) it’s a celebration of reading.

 

WOW
WOMEN OF THE WORLD FESTIVAL
March 6th & 7th
LONDON SOUTHBANK

Women of the World is a global movement celebrating women and girls, taking a frank look at the obstacles they face. From 6th—8th March WOW takes over Southbank Centre for three days of unforgettable events, performances and debates from the world’s leading speakers, activists and performers. This year will also see the return of WOW Speed Mentoring, WOW Bites and the WOW Marketplace.

 

MOTHER’S DAY
March 22nd
VARIOUS LOCATIONS ACROSS LONDON

Explore the capital and take advantage of everything our great city has to offer by spoiling your mother this Mother’s Day. From tea at the Ritz to a spin on the London Eye, or a trip to the theatre nothing says I love you and thanks than a spoiling day out at in our Country’s Capital.

 

THE BOAT RACE
March 29th
THE RIVER THAMES LONDON

This iconic boat race between 2 of the world’s greatest Universities Oxford & Cambridge is the highlight of the academic year! The Boat Race creates a festive atmosphere on the banks of the river Thames and is a must see if you enjoy friendly rivalry and boating. Best spots are Putney Bridge, Hammersmith Bridge and Dukes Meadows.

 

Remember Keep Life Simple – #storcxit xx

Love