Fashion Week

Fashion Week
1st September 2019 James D

Yes, its that time of year again where London re-awakens after a sleepy summer and becomes the headquarters for the jet-set fashion glitterati. London is infiltrated with models, designers and buyers and, we all start to become slightly more fashion conscious as a result.

But fashion week is about much more than key trends and being on that it-list and vying for a FROW (front row seat) at one of the many designers’ shows. Organised by the British Fashion Council (BFC), London Fashion Week successfully gives a platform in which new and emerging talents can showcase collections for Spring/Summer 2020 as well as all the British Fashion Greats. It is a great opportunity to identify the key trends for next year and the pieces that will influence the average high street store. It sets the path for an industry worth £202 million per year and the fashion industry simply couldn’t function without it.

For those of you who are fashion fans do not despair that London Fashion Week is an invite only event – if you want to get a piece of the action you can purchase tickets for the London Fashion Week Festival, which takes place the weekend after the main event, and gives fashion fans the opportunity to attend catwalk shows and panel talks hosted by industry experts.

We are lucky enough this edition to have UK’s “Model of the Millennium”Jacquetta Wheeler.

Everybody loves buying a new piece of clothing and everyone has their own personal style. How would you describe your personal style?

JW: Quite casual overall with one smart element. I’ll dress up some jeans with some smart boots for example, or a blazer over a T-shirt. I love prints and am not afraid of a bit of colour.

Who is your style icon?

JW: I don’t really have one. I’ve always loved Lucinda Chamber’s take on colour and pattern.

What are your favourite staples? And what is a must in your wardrobe?

JW: My Isabel Marant jacket. A good pair of straight legged high rise jeans, and flat black ankle boots. I also love an oversized cashmere jumper for the winter.

How do you pick your seasonal pieces?

JW: Historically I’ve enjoyed picking things out from shoots that I’ve done and buying a few key pieces e.g. a pair of Fendi boots or a Balenciaga skirt. Then I’d pepper those looks with high street finds. A big event like a wedding is always a nice excuse to splash out on a new special dress – my go to would be Miu Miu or Zimmerman.

Designer or high street?

JW: Definitely a mix of both

What are your favourite magazines, websites, instagram influencers that give you style inspiration?

JW: Vogue, porter, Vice Magazine, the Week!

What’s your fashion advice when travelling ?

JW: Find a good pair of flat gold sandals, they go with everything and can be worn day or night. The West Village on Kensington park road has great unique tops and dresses for holidays.

Q: What is the best gift you ever received?

JW: My friend Alexandra Llewellyn gave me one of her extraordinarily beautiful backgammon boards which she designs. It’s triangles are in Palm trees all handcrafted into amazing leather. It sits on a table at my home in Tangier, so chic.



With the dawn of a new fashion season, now is the time to Invest in a new statement handbag, pair of boots, autumn coat so what better gift to give someone to beat off the post summer blues:-

For Her: We love the new Chloe Aby Day Bag or Chloe Two-Tone Cape

For Him: Prada Blue Suede Blazer or Loro Piana Slim-Fit Roll-neck Sweater


We are thrilled to announce STORCX has been nominated for the second year running for The Good Web Guide Awards 2019, in the categories for Best Start Up, Most Useful & Luxury. This is a huge accolade for us to have and this year we are determined to win! Please can we ask for your support, just click on the link!


Totally Thames
1st – 30th September
42 miles along the River Thames
Totally Thames is an annual season of surprising, diverse and accessible arts and culture throughout the month of September. The month-long programme runs along the 42-mile stretch of the Thames through working collaboratively with artists, local communities, river interest organisations and businesses.

14th September 2019
London Docklands – Ham, Surrey
The Great River Race is London’s River Marathon. A spectacular boat race up the River Thames, it attracts over 330 crews from all over the globe.

London Fashion Week
13th – 17th September
Locations across London
Don’t miss keeping an eye on London Fashion Week, Showcasing over 250 designers to a global audience of influential media and retailers.

London Design Festival
14th – 22th September
Locations across London
The vision of London Design Festival is to celebrate and promote London as the design capital of the world. The event promotes London’s creativity, drawing in the country’s greatest thinkers, practitioners, retailers and educators to a deliver an unmissable celebration of design.

Japan Matsuri Festival
Sunday, 29 September 10am – 8pm
Trafalgar Square, London

London hosts its very own festival of Japanese culture. This free annual festival brings people together to enjoy Japanese food, music, dance, and activities for all the family.


Remember Keep Life Simple – #storcxit xx